https://www.youtube.com/watch?v=gLwMqcs_NZA&app=desktop
Target, is a well-known brand that we all know and love, including myself. But even Target follows the same marketing techniques that all companies share, convincing us to buy their product by over embellishing what the product is and giving us a sense of community and visuals we can relate to that make us want to invest in them. Target's approach to this common technique though, is one that I find very interesting and unique. A trend you can find in Target's advertisements is the use of pretty and colorful visuals that give off an aesthetic-like vibe. In the Back to School ad (link above) Target color coordinates certain parts of their ad using the technique known as "Gestalt:Subliminal Persuasion" by using oddness and intensity of color to exaggerate the product and put our minds into a surreal type of world. The angle of the camera which constantly revolves around only showing the key components of the advertisement, which are the products themselves, show that the visuals are only there to give an aesthetic vibe to viewers. At the end of the ad, Targets slogan, "Expect More, Pay Less" is shown to remind viewers of what they are watching, implying that "the role is greater than the sum of the parts."
Another technique being used by Target is "repetition" because Target created a song constantly playing in the back of the ad, talking about the colors in the ad that are visually appealing. This correlates to the fact that when viewers remember the song in the advertisement, they will relate them back in their brains to the colors they saw in the ad. Using both of these methods effectively, Target uses colors and visuals to conform our brains into always remembering their products when we see these colors, with the method of repetition.
I feel like Target choosing to make their ads visually appealing is a smart move on their part, because colors trigger certain emotions in our brain and make us feel new things just upon seeing them. When I see colorful commercials on TV, though I may not think much of them at first, they give myself a sense of warmth and happiness by seeing colors and visuals so well orchestrated.
Target, is a well-known brand that we all know and love, including myself. But even Target follows the same marketing techniques that all companies share, convincing us to buy their product by over embellishing what the product is and giving us a sense of community and visuals we can relate to that make us want to invest in them. Target's approach to this common technique though, is one that I find very interesting and unique. A trend you can find in Target's advertisements is the use of pretty and colorful visuals that give off an aesthetic-like vibe. In the Back to School ad (link above) Target color coordinates certain parts of their ad using the technique known as "Gestalt:Subliminal Persuasion" by using oddness and intensity of color to exaggerate the product and put our minds into a surreal type of world. The angle of the camera which constantly revolves around only showing the key components of the advertisement, which are the products themselves, show that the visuals are only there to give an aesthetic vibe to viewers. At the end of the ad, Targets slogan, "Expect More, Pay Less" is shown to remind viewers of what they are watching, implying that "the role is greater than the sum of the parts."
Another technique being used by Target is "repetition" because Target created a song constantly playing in the back of the ad, talking about the colors in the ad that are visually appealing. This correlates to the fact that when viewers remember the song in the advertisement, they will relate them back in their brains to the colors they saw in the ad. Using both of these methods effectively, Target uses colors and visuals to conform our brains into always remembering their products when we see these colors, with the method of repetition.
I feel like Target choosing to make their ads visually appealing is a smart move on their part, because colors trigger certain emotions in our brain and make us feel new things just upon seeing them. When I see colorful commercials on TV, though I may not think much of them at first, they give myself a sense of warmth and happiness by seeing colors and visuals so well orchestrated.
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